ditto didn’t begin as ditto. 

It began in 2018, in a kitchen, with two stubbornly hopeful twenty-something's, a pot, a pan, and an oat-milk dream. We weren’t trying to build a brand back then. We were trying to build something that felt meaningful, that made the world a little lighter, a little kinder, a little more curious.

The years that followed were messy, hopeful, and honest. We chased perfection until it exhausted us. We held our ideals too tightly until they held us back. But every misstep reshaped us, and time taught us what actually matters. Slowly, we learned. 

Today, we know our purpose: Make things. Lots of things. Lots of delicious things.

Not for the sake of product, but for the sake of possibility so that our message can reach as many humans as possible.